Innovation is not an end in itself – Innovation has an objective: providing the users of heating large systems with solutions with which current requirements can be fulfilled in an easier, better and more efficient manner. This is the credo at Kübler.

The consequence:
above-average investments in research and development. Setting the standards with the results.
Currently, products that have been in the market for just three years contribute to about 50% of the turnover.
And add the numerous awards. Today, Kübler is one of the innovation leaders all over Europe.

At Kübler, innovation is a process based on a series of instruments that are specifically installed for supporting innovation. One of these instruments is a favourable innovation environment. It is created by involving all employees in the interdisciplinary project groups and brainstorming sessions. An in-house suggestion system ensures that the creative potential of all employees can be utilised at any time. The courage to take the risk that comes with every new idea is supported at Kübler GmbH and it is also ensured that possible failure is shared. And last but not least, the budgeted venture capital also plays an important role.

An equally important instrument is the permanent and structured screening of the internal and external view. It helps the company in getting the necessary feedback for correction and improvement of all the processes.

The close collaboration with and the transfer of know-how to universities and economy are also important factors. One example is Ruhrgas AG, now EON, which cooperated in developing the innovative burner head AGRARNOX. It ensures that exhaust gases from the heating process are clean so that they are used for CO2 fertilisation in greenhouses. An innovative product with which the company will cater to new target groups and markets in the future years. Working with undergraduates and trainees in these fields ensures the indispensable know-how transfer for the company.

Innovation marketing ensures that the risk of innovating past the market is minimised. In order to secure market acceptance of new products already in the development phase, a large set of different instruments is used For example, constantly conducted requirements analyses. Or expert meetings that provide a regular balance between the present development phase and the current market requirements.